Pick a buyer persona to practice against. Each has a unique personality, hidden agenda, and difficulty level.
Practice cold calls, discovery, demos, and closing with business buyers
Head of Operations, ClearPath Logistics
Warm inbound lead, ready to buy. Close the deal — but don't leave money on the table.
IT Director, Vega Financial Services
Locked into a 3-year competitor contract. A polite conversation, but learn to walk away gracefully.
CEO & Founder, GreenLeaf Marketing
Fast-talking CEO who makes gut decisions. You have 60 seconds to earn the right to continue.
Marketing Manager, Horizon Media
Enthusiastic but has zero budget authority. Recognize the dead-end before wasting 30 minutes.
Executive Assistant, Meridian Industries
Professional gatekeeper. She decides who gets through. Earn her respect and she'll connect you.
CTO, DataFlow Systems
Technical leader who demands specifics. Good discovery questions open him up. Bad ones shut him down.
Sr. Solutions Architect, NovaTech Solutions
Deep technical evaluator with notes from your last call. Tie features to her pain points or lose her.
Operations Director, Atlas Construction
Actively hostile. Lost €200k last month. Will hang up fast unless you break the pattern.
Pitch omega-3 supplements to warm contacts — navigate objections and close the test
HR Specialist, Česká Spořitelna
Warm, supportive friend who says yes to everything — but means none of it. The trap: thinking you're winning when you're not.
Personal Trainer & Gym Owner, IronHaus Gym
Thinks he knows everything about supplements. Challenge him to TEST his omega levels — his competitive nature is your way in.
Office Administrator, Local dental practice
Caring mom who wants health for her family but can't justify spending on herself. Reframe as family investment, not personal luxury.
Senior Auditor, BDO Czech Republic
Evidence-obsessed auditor who sees MLM as a red flag. His wife already bought the product — he just won't admit she was right.
Managing Director, Apex Manufacturing Group
Wealthy alpha who dismisses 'wellness nonsense.' Had a secret heart scare. Speak his language: ROI, performance, clinical data.